On Pinterest, rather than trying to find out what their fav celebs are up to, users are researching and actively seeking out inspiration for projects and/or future purchases, so it’s a great place to advertise your products. Java is a registered trademark of Oracle and/or its affiliates.Why is Pinterest an important marketing tool? For details, see the Google Developers Site Policies. This was even more dramatic on Android, which saw a 126% increase in sign ups and a 34% increase in sign ins.Įxcept as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. On web and mobile web, One Tap has led to a 47% increase in sign ups (new users creating an account on Pinterest) and a 16% increase in sign ins (returning users successfully logging into Pinterest). Introducing One Tap has also led to more Pinterest users using Google as a log in or sign up solution. Given its ease of use, across all platforms, Pinterest users creating new accounts are 2x more likely to use One Tap compared to other multi-step options. Implementing Google Identity Services was straightforward, with One-Tap taking a couple weeks to implement from start to finish. This is a particularly frustrating user-experience requiring users to retrace their original login mechanism and saved content. One Tap reduces the friction of users having to remember and type in username and passwords, while also addressing users failing to remember their original sign in method, which leads to duplicate account creation. Specifically, Pinterest migrated from the previous solution to the new suite of products called Google Identity Services, which includes the new One Tap module, because it enables Pinterest users to access their accounts and saved content with a single click, instead of being sent through a multi-step sign in process.
Pinterest uses the Sign in with Google button across its mobile and web platforms and has subsequently also implemented Google One Tap on Android, Web, and Mobile Web.
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